Mobily Annual Report 2017

Rising to the Challenge

REGAIN COMMERCIAL STRENGTH

Mobily aims to become a strong and clearly differentiated brand. Within its operating environment, the Company will create a distinct segment focused on offering value propositions to customers. By exploiting a revamped and relevant distribution network, it will achieve growth that directly supports Saudi Arabia’s transformation agenda.

IGNITE CUSTOMER EXPERIENCE AND DIGITAL EXCELLENCE

Mobily will deliver an enhanced and seamless customer experience that includes customer care, omnichannel and digital platforms. A full digital offer will be available across customer interaction points.

STRIVE TO GAIN AGILITY AND EFFICIENCY

Mobily’s simplified and agile IT systems will enable the development of a future-proof network that allows greater levels of operational efficiency and the optimization of its resources.

ENABLE WORLD-CLASS EXECUTION

Mobily’s leading corporate culture and employee engagement model will facilitate an improved organizational structure and enhance its capabilities. Customer-centric end-to-end processes within the Company will strengthen and empower its governance architecture.