Gaining value. Maximizing returns.

“Mobily’s sustainability strategy guides our environmental, social, and corporate governance performance while ensuring that we play a key role in powering the sustainable development of the Kingdom.”

SUSTAINABILITY STRATEGY AND FRAMEWORK

As a responsible corporate leader in Saudi Arabia, Mobily is committed to doing its part to achieving a sustainable future. Through our commitment to high standards of corporate governance, integrity and transparency, we lead by example, share our ambitions, and then engage our Stakeholders in our sustainability journey, as together we are stronger.

We recognize our responsibility to address more than the profitability of our Company and the importance of identifying and addressing the opinions and concerns of all our Stakeholders. We are proud of the support we continue to provide to numerous initiatives that benefit our communities, our customers, and our employees. We are hopeful that our initiatives can impact the lives of people in the Kingdom by innovating and deploying telecommunication solutions and other resources to increase digital access and help those in need.

Our Sustainability Performance at a Glance
Our Sustainability Framework

Our sustainability framework was created on the basis of the United Nations’ Sustainable Development Goals (SDGs), the Saudi Vision 2030 and the Global Reporting Initiative (GRI) to direct our efforts towards maximizing the telecommunication sector’s contribution to national and global sustainable development objectives. Our framework is built on 5 pillars: Accountable Enterprise, Marketplace and Customers, Responsible Employer, Positive Community Impacts, and Safeguarding the Planet.

We rely on this framework to conceptualize sustainability at Mobily to implement progressive improvement programs and achieve our strategic business objectives. We have grouped our material topics against the 5 pillars of Mobily’s sustainability framework.

Our Sustainability Strategy

Global trends shape our world and impact business, the economy, environment, and society. These global trends can be classified under technological advancements, urbanization, and climate change and resource scarcity.

At Mobily, we recognize the significance of trends and the importance of acting decisively to capture opportunities and mitigate risks to generate social and economic value. For this reason, we are adopting a sustainability strategy to focus our efforts for the coming years in the realm of sustainability. This strategy will guide Mobily on the path to improving environmental, social, and corporate governance performance, and contribute to the development of the Kingdom, on the basis of key objectives targeted at each pillar of our sustainability framework. The objectives range from the integration of sustainability at the corporate level, to maximizing customer care and satisfaction, and from contributing to the Saudi Green initiative for a sustainable future for the Kingdom to ensuring fair treatment and protection of our people.

Accountable
Enterprise
Formally integrate sustainability at the corporate level
Strive for transparency, integrity, and good governance by following international best practices
Achieve sustainable growth contributing to a thriving KSA economy, through direct economic activities and infrastructure, platforms, and digital services
Safeguarding
the Planet
Contribute to the Saudi Green Initiative, leading the way to a sustainable future for Saudi Arabia
Follow international best practices to safeguard shared resources
Marketplace
and Customers
Enable rapid societal development through well designed and executed digital platforms and services
Ensure privacy and security of customer data
Achieve high levels of customer satisfaction with excellent customer care
Adopt socially responsible elements in our marketing strategies
Responsible
Employer
Ensure high levels of motivation, satisfaction, and commitment to sustainability
Understand our duty of care to protect our employees and contractors from any harm
Ensure everyone has access to the same opportunities and the same, fair treatment
Positive Community Impacts
Support local communities in which Mobily operates, and positively impact them
Work with communities to address issues of opportunity, access, knowledge and skill in relation to using technology

Aligning with the UN Sustainable Development Goals

We recognize our role to deliver meaningful contributions to the United Nations Sustainable Development Goals (UN SDGs). We have aligned our sustainability plans and efforts to support these ambitious goals to ensure sustainable development of a robust economy and a motivated society.
An Accountable Enterprise

Mobily is committed to the highest standards of governance and transparency across our business and the broader Saudi telecommunications sector, as well as to positioning our Company as a leading force for governance, ethics and integrity in our sector, reflecting the Kingdom’s commitment to adhering to the highest international governance and compliance standards and practices.