Back Empower the Digital Economy to Unlock Possibilities.
We are focused and determined to achieve significant and sustainable progress in executing our GAIN strategy, energized by our commitment to ‘Being the Everyday Hero’ for our customers and employees, which is brought to life across our organization each day through our dynamic corporate culture and shared core values:
We are open, flexible, and make every second count.
We are brave enough to take bold steps and determined to see them through.
We keep things black and white.
We treat you as an individual and value diversity in thought and perspective.
Mobily’s 4 strategic pillars come together to form our GAIN strategy, designed and executed to deliver profitable and sustainable growth. During 2021, our strategic focus was to maximize value through convergence, new models, channels, customer journeys and propositions, supported by our key strategic enablers.
PURPOSE
To be the Better Choice to Unlock Possibilities
HOW
By Empowering the Digital Economy
BY BEING
The Everyday Hero
Grow
core revenues
Accelerate
digital revenue streams
Implement
and optimize efficient delivery
Nurture
a positive experience for all
KPI
Revenues
2021: SAR 14.83 billion
2020: SAR 14.05 billion
2019: SAR 13.45 billion
+5.6% YoY
Grow digital B2B revenue and develop associated capabilities
Grow digital consumer revenue streams and develop associated capabilities
EBITDA
2021: SAR 5.59 billion
2020: SAR 5.35 billion
2019: SAR 4.95 billion
+4.6% YoY
Brand Value
2021: SAR 4.8 billion (USD 1.3 billion)
2020: SAR 4.1 billion (USD 1.1 billion)
2019: SAR 3.4 billion (USD 0.9 billion)
+17.5% YoY
2021 Achievements
- Consumer Revenues: +1.7% YoY
- Business Revenues: +27.7% YoY
- Wholesale Revenues: +1.8% YoY
- Outsourcing Revenues: +15.4% YoY
- Launch of Mobily TV service
- Signed an agreement with Tech Mahindra to implement advanced e-commerce platform (Blue Marble)
- Launch of Direct Carrier Billing service on Huawei Mobile Services
- Launch of new fintech
- Awarded ‘Top Rated Mobile Network in KSA’ by Ookla
- IT Transformation Program Completion: +73%
- Mobily mobile internet average download speed increased by 98.69%
- Chatbot handled 38.6% of overall incoming requests on social channels
- First telecommunication company to win the ‘Best Customer Experience Award’
- Seventh most valuable brand in Saudi Arabia
- First in Regulatory Compliance Index by CITC
- First in Customer Experience
- 4.8/5 mobile app rating
- Launch of API Marketplace
2022 Goals
Our GAIN strategy is focused on achieving the ambition of an integrated telecommunications company along with accelerating the preparation to be a digital telecommunications company by:
- Building new revenue streams across digital, information and communications technology (ICT)
- Enhancing partnership-ready agile operating model
- Differentiating through innovative products and services
- Optimizing cost per transaction
GAIN and our Stakeholders
Market
Gain confidence of the market
Regulator
Gain respect of CITC
Shareholders
Gain trust of the Shareholders
Consumers
Gain loyalty of the consumers
Businesses
Gain attention of the businesses
Employees
Gain engagement of employees
Business Partners
Gain interest of the business partners
Society
Gain appreciation of the society
GAIN STRATEGY 2020+ Focus on growth and transformation
Grow the core by focusing more on high value segment
Engage with customers in a digital way
Enter into new business areas (e.g. Fintech)
Increase B2B share by focusing on prioritized verticals
Advanced Analytics
Improve decision making based on near real-time insights
Platform Play and Agile IT
Enable a large ecosystem of partners across the value chain
Integrated Gigabit Network
Provide seamless access with more focus on virtualization and network slicing
Digital Operating Model
Asset monetization, governance, culture, capability development etc.