![](/2023/assets/img/strategy_and_kpis.webp)
Strategy
And KPIs
SHAPING THE
FUTURE OF TMT
OUR VISION
Leadership in Enriching Your Digital World
OUR VALUES
We are open, flexible and make every second count
We are brave enough to take bold steps and determined to see them through
We treat you as an individual and value diversity in thought and perspective
We keep things black and white
OUR STRATEGY AND STAKEHOLDERS
Our Market
- Transform to TMT and pursue adjacent businesses
Our Regulator
- Support regulatory agenda to enhance the market
Our Shareholders
- Strive to achieve experience leadership by prioritizing and delivering exceptional end-to-end experiences for all Stakeholders
Our Consumers
- Strengthen value proposition for B2C segments (wireless and fixed)
Our Business Customers
- Provide integrated ICT solutions for selected verticals
- Develop targeted enterprise offerings for SMEs
- Shift from reactive to proactive approach to giga projects
Our Employees
- Become a TMT role model for human capital
Our Business Partners
- Cultivate strategic and diverse partnerships with global technology providers and cross-industry players to enhance innovation, expand service offerings and strengthen market positioning
Our Society
- Invest in initiatives that support the education, knowledge and skills needed for the future success of Mobily, the TMT sector and the Kingdom as a whole
- Invest in initiatives that support the wellbeing, happiness, social cohesion and enhanced life experiences of communities in which Mobily operates
- Provide support for targeted community groups, that encourage and enable inclusive growth and the alleviation of inequality and poverty
OUR STRATEGY
The Mobily 2023-27 Strategy focuses on delivering innovative products and outstanding customer experience to drive sustainable revenue growth and value creation for our shareholders and all our stakeholders.
1
CAPTURE THE LARGEST
SHARE OF CONSUMER
REVENUE GROWTH
2
LEADERSHIP
IN THE B2B
MARKET
3
DIVERSE APPROACH
TO DIGITAL AND
ADJACENT MARKETS
4
ANCHOR ICT
PARTNERS FOR
VISION 2030
DESCRIPTION
Sustain current leadership in incremental consumer revenue share in Saudi Arabia.
Leadership in specific B2B sectors through service excellence.
Enrich digital B2C and B2B products and services with a differentiated approach, including partnerships, JVs, VCs and M&A.
Become the preferred partner for giga/mega projects under Vision 2030.
KPIS
- B2C revenue
- Customer satisfaction
- B2B revenue
- Market value
- Engagements in giga/mega projects
2023 ACHIEVEMENTS
- 1.7% growth in the Consumer Unit’s revenues
- Growth in the subscriber base (4.4% mobile and 5.4% FTTH)
- Recognized as the fastest growing telecommunications brand in the region
- Mobily Pay outperformed its rivals and earned a 4.7/5 rating in the app stores
- 21% growth in the Business Unit’s revenues
- Established 2 new data centers
- Partnered with global data center leader Equinix to enhance service quality
- Partnered with hyperscalers, such as Microsoft and Amazon
- Worked with RedHat to support 5G native cloud functions
- Employed artificial intelligence to optimize the 5G network
- Launched Mobily Gamers platform for video games and e-sports
- Achieved 5G coverage of more than 84% in 7 main cities
- Became the first operator to ensure fixed connectivity for NEOM
- Worked with the Ministry of Health to improve healthcare in the Kingdom
- First Saudi telecommunications company to achieve an A rating in the MSCI ESG Index
2024 Goals
- Maintain leadership in customer experience
- Introduce new digital and adjacent offerings
- Unlock new B2B digital and adjacent opportunities
- Activate new B2B partnerships, such as AWS
- Embrace new opportunities that align with Mobily’s strategy
- New partnerships with giga projects on ICT level
- Contribute to giga project development