At a Glance
ACCELERATING AHEAD WITH
FORESIGHT AND AMBITION
Mobily delivered yet another year of bold innovation, strategic progress and sustainable impact. With record growth, groundbreaking achievements and global recognition, Mobily strengthened its leadership while shaping the future of connectivity. As Mobily expands horizons and drives transformation, it remains committed to creating lasting value and redefining what is next.
OPERATING HIGHLIGHTS
Established the first
SAUDI-OWNED
SUBMARINE CABLE
connecting 2 nations across the Red Sea
Acquired a 15-year license for an
ADDITIONAL FREQUENCY SPECTRUM
of 120 MHz
Signed an agreement to host
RED BULL MOBILE
AS A NEW MVNO
WON THE CST BEST CUSTOMER
Experience Award for 3 years in a row
Boosted brand value by
151%
SINCE 2019
Increased net
income by
39.2%
Highest annual revenues,
EBITDA and net income
in the last
11 YEARS
FINANCIAL HIGHLIGHTS
REVENUES
EBITDA AND EBITDA MARGIN
NET INCOME
FREE CASH FLOW (EBITDA-CAPEX)
DELEVERAGING (Net Debt and Net Debt/EBITDA)
DIVIDEND DISTRIBUTIONS (Per Share)
Net debt to
EBITDA ratio of
0.89x
Dividend
distributions of
% 2.20
PER SHARE
Surpassed the 2024 financial performance guidance across key metrics including revenue, EBITDA, Net Debt/EBITDA and CAPEX Intensity
ESG HIGHLIGHTS
UPGRADED TO AA IN MSCI ESG INDEX
as the highest-rated telecommunication company in MENA
Collaborated on enhancing rural telecommunication infrastructure accessibility, to reach over
1300
previously uncovered sites
ZERO WASTE
to landfill across all Mobily operations
INVESTED IN EMPLOYEE
well-being and engagement activities, elevating the mHi score to
91%
Partnered with a charitable entity,
JOOD ESKAN
to encourage donations and provide housing for communities in need
CONSUMER
million
BUSINESS
million
WHOLESALE
million
OTHERS
million
2024 AWARDS
Disability Friendly Work Environment Award for 2024
Best Investor Relations Telecom Company Award in Saudi Arabia 2024 from Global Business Outlook (GBO)
Communications, Space and Technology Commission’s Customer Experience Award for the third consecutive year
Leadership in Regulatory Compliance and Customer Experience Award from SAMENA Telecommunications Council
Awarded 1st place for the Best Printed Annual Report, 2nd place for the Best Digital Annual Report and 1st place for the inaugural Best Investor Relations Film in the Middle East at the MEIRA Awards for 2023
GCXA Golden Award for Overall Excellence in Customer Experience, the Golden Award for Best Customer Experience Measurement and the Silver Award for Putting the Customer at the Heart of Everything
Best Use of Customer Insights 2024 Award from XEBO.ai
Great Place to Work 2024-2025
Inspiring Workplaces 2024 Award for Middle East and Africa
Best Subsea Innovation Award at Capacity Europe
Best Innovation in the Middle East and Africa for Innovative IoT Solutions at the Gartner Eye on Innovation Award
Best Infrastructure and Service Innovation in Fiber-to-the-Home Award from SAMENA Telecommunications Council
Platinum Award for Best Filmmaking and Platinum Award for Best Social Media Marketing Campaign from the MarCom Awards
3 Awards at the Business Continuity Institute (BCI) Middle East Awards 2024: Business Continuity Management (BCM) Team of the Year, BCM Program Manager of the Year 2024 (Private Sector) and BCM Newcomer of the Year
Legal Tech Advocate of the Year and Legal Tech Collaboration of the Year in MENA
Best Wholesale Company in the Middle East Award from Telecom Review
2024 CERTIFICATES
Hayyak Certificate from the Saudi Standards, Metrology and Quality Authority (SASO)
Best Workplace Facilities in Saudi Arabia 2024 from Best Places to Work
ISO Certificate for Legal Services (ISO 9001:2015) for the fourth consecutive year
Local Content Certificate for the fifth consecutive year
Security Accreditation Scheme for Subscription Management (GSMA) Certificate
ISO 37301:2021 Certification for Compliance Management
ISO 27001, ISO 27011, ISO 27017, ISO 27018, ISO 27032, CSA STAR, ISF and PCI-DSS for Information Security
ISO 22361 Certification for Crisis Management
ISO 10002 Certification for Customer Services
ISO Certificate for Legal Risk Management (ISO 31022) for the second consecutive year
Network Capacity and Footprint
Mobily’s extensive network infrastructure connects Saudi Arabia with unparalleled reliability and scale, providing 98% of the population with 3G coverage and 99% with 4G. Its cutting-edge 5G network spans 6,600 sites across 61 cities, delivering 5G connectivity to over 87% of the population in the Kingdom’s 7 main cities.
Mobily’s International Gateway
Mobily operates a robust international gateway, seamlessly connecting Saudi Arabia to the world through strategic partnerships with global carriers and a network of overland and submarine cables. This gateway enables direct connectivity to key destinations, including Egypt, Jordan, Iraq, Kuwait, Bahrain, Qatar, Yemen, India, Singapore, the broader Asia-Pacific region and Europe.
Mobily’s Saudi Fiber Network
Mobily connects with its customers through a comprehensive network of 422 exclusive channels, including 67 flagship stores and 355 fully branded outlets, ensuring consistent, high-quality service across the Kingdom. Additionally, Mobily’s presence extends through 1,629 non-exclusive channels, comprising third-party retailer points of sale (POS), enabling convenient access to its products and services for customers nationwide.
