YEAR IN REVIEW
REINFORCING LEADERSHIP THROUGH
OUTSTANDING ACHIEVEMENTS
Mobily is redefining possibilities and expanding horizons through transformative initiatives and strategic collaborations that drive the evolution of Saudi Arabia’s digital economy. By pioneering innovation and delivering exceptional customer experiences, Mobily remains a key enabler of Vision 2030, shaping a future of limitless potential.
Retaining the Middle East’s Fastest-Growing Telecommunications Recognition
Mobily was recognized as the fastest-growing telecommunications firm in the Middle East by Brand Finance, with an 18% increase in brand value. At the same time, Chief Executive Officer, Eng. Salman Albadran was recognized as one of the top 10 global business leaders and the 1st in Saudi Arabia on the Brand Protection Index. This accolade highlights Mobily’s leadership and continued growth within the regional telecommunications sector.
Collaborating with Tencent Cloud to Launch New Enterprise Cloud Solutions
Mobily partnered with Tencent Cloud to introduce a transformative enterprise cloud platform, “Go Saudi,” supporting the Kingdom’s vision of becoming a global hub for business and entertainment. This initiative diversifies Mobily’s enterprise offerings, leveraging AI, cloud computing and big data to revolutionize Saudi Arabia’s digital landscape.
Expanding Enterprise Solutions with Ericsson
At LEAP 2024, Mobily signed an MoU with Ericsson to enhance network programmability and enterprise services. Through API exposure, Mobily strengthens its role in the enterprise ecosystem, enabling new use cases and applications.
Advancing Sustainability as a Champion Company
Mobily joined Saudi Arabia’s Sustainability Champions program, launched by the Ministry of Economy and Planning (MEP), spearheading collaborations that enhance sustainable practices across industries. This initiative aligns with Vision 2030, fostering economic and environmental progress for a more sustainable future.
Earning an AA MSCI ESG Rating
Mobily achieved a remarkable milestone by upgrading its MSCI ESG Index, becoming the first telecommunications company in the MENA region to earn this recognition. This upgrade reflects Mobily’s leadership in sustainability and commitment to responsible business practices and long-term value creation.
Enhancing Operational Efficiency with Red Bull Mobile
Mobily signed a 6-year hosting agreement to onboard Red Bull Mobile as a mobile virtual network operator (MVNO). This partnership empowers Mobily to optimize operational efficiency, expand its market reach and unlock new revenue streams through infrastructure monetization, strengthening its position in the telecommunications market.
Driving Digital Healthcare at the Global Health Exhibition
Mobily sponsored the Global Health Exhibition in Riyadh, showcasing its innovative digital solutions aimed at transforming healthcare services in the Kingdom and supporting the development of AIdriven digital healthcare systems and innovations aligned with Vision 2030.
Expanding Service Capabilities with a New Spectrum License
Mobily secured a 15-year, % 2.5 billion license for 120 MHz in the 700 MHz and 3800 MHz bands, enhancing connectivity in rural and urban areas, including advanced 5G capabilities. This investment underscores Mobily’s commitment to delivering highquality services nationwide.
Connecting the Region with Saudi’s First Submarine Cable
Mobily launched the first Saudiowned submarine cable under the Red Sea in partnership with Telecom Egypt. This cable boosts connectivity across the Arabian Gulf, Egypt and Europe, accommodating growing data traffic and enhancing Mobily’s local and international infrastructure.
Achieving Excellence at MEIRA 2024 Awards
Mobily earned 4 accolades at the Middle East Investor Relations Association (MEIRA) Awards, including 1st place for the Best Printed Annual Report and the inaugural Best IR Film Award, showcasing its leadership in investor relations transparency and communication.
Nurturing Success in Workplace Culture
Mobily received the prestigious “Great Place to Work” certification, reflecting its commitment to fostering an exceptional and positive workplace culture.
Shaping Global Internet Governance
As a technical partner for the Internet Governance Forum (IGF) 2024, Mobily played a pivotal role in advancing sustainable, secure digital infrastructure and promoting global dialogue on digital transformation.
