ESG
DRIVING SUSTAINABILITY, INNOVATION
AND GOVERNANCE FOR
A THRIVING FUTURE
SUSTAINABILITY STRATEGY AND FRAMEWORK
Mobily remains dedicated to creating sustainable, longterm value for its Stakeholders through robust corporate governance, proactive risk management and a steadfast commitment to environmental and social responsibility. As a responsible and ethical corporate citizen, Mobily continues to drive initiatives that align with global sustainability standards and support the Kingdom’s Vision 2030 goals for a diversified and sustainable economy.
MARKETPLACE
AND CUSTOMERS
Collaborated on enhancing rural telecommunication infrastructure accessibility, to reach over 1,300 previously uncovered sites
Accountable
Enterprise
Upgraded to “AA” on the MSCI ESG Index as the highestrated telecommunication company in MENA
Responsible
Employer
Invested in employee well-being and engagement activities, elevating the mHi score to 91%
Safeguarding
the Planet
Zero waste to landfill across all Mobily operation
Positive Community
Impacts
Partnered with a charitable entity, Jood Eskan, to encourage donations and provide housing for communities in need
Associations and Memberships
Alignment with National and International Frameworks
Mobily values its Stakeholders as key partners and adopts a proactive, collaborative approach to Stakeholder management. Engagement is a comprehensive and continuous process, enabling the Company to understand, address and align with the diverse needs and expectations of its Stakeholders.
By fostering open communication, transparency and mutual respect, Mobily seeks to create shared value and build long-term, mutually beneficial relationships.
Mobily’s adherence to the highest global and local governance standards underscores its commitment to employee health, safety, development and training. These practices ensure the Company operates with transparency and accountability, meeting Stakeholder expectations while delivering strong financial performance.
- Regulators
- Board of Directors
- Shareholders
- Suppliers
- Corporate governance, ethics and integrity
- Transparency
- Responsible supply chain
- Sustainable economic value
- Formally integrate sustainability at the corporate level
- Strive for transparency, integrity and good governance by following international best practices
- Achieve sustainable growth contributing to a thriving Saudi Arabian economy, through direct economic activities and infrastructure, platforms and digital services
Mobily’s personal and professional development programs offer employees exceptional learning opportunities, enhancing their productivity and supporting the Company’s digital transformation strategy. These initiatives play a crucial role in delivering outstanding customer service and ensuring robust information security.
- Employees
- Health and safety
- Diversity and inclusion
- Talent management
- Ensure high levels of motivation, satisfaction and commitment to sustainability
- Understand Mobily’s duty of care to protect its employees and contractors from any harm
- Ensure everyone has access to the same opportunities and the same, fair treatment
Mobily delivers secure, highquality services that drive strong financial performance, enabling the Company to contribute meaningfully to the community. This includes enhancing youth skills to prepare them for the labor market and empowering Saudi talent in the ICT sector, reinforcing Mobily’s role in advancing the Kingdom’s development goals.
- Customers
- Data privacy, security and protection
- Customer relations and satisfaction
- Digital innovation
- Responsible marketing
- Enable rapid societal development through well-designed and executed digital platforms and services
- Ensure privacy and security of customer data
- Achieve high levels of customer satisfaction with excellent customer care
- Adopt socially responsible elements in our marketing strategies
By fostering healthy and vibrant communities, Mobily aims to serve as a role model for water, energy and waste conservation through ongoing environmental initiatives and awareness campaigns.
- Government
- Communities
- Digital access and inclusion
- Community investments andrelations
- Support local communities in which Mobily operates, and positively impact them
- Work with communities to address issues of opportunity, access, knowledge and skill in relation to using technology
Mobily’s dedication to adopting best environmental practices aligns with regulatory requirements, the Kingdom’s Vision 2030 objectives and corporate governance frameworks. This commitment not only supports sustainable development but also enhances Mobily’s long-term economic resilience and viability.
- Government
- Communities
- Climate change and energy management
- Waste management and circularity
- Water management
- Contribute to the Saudi Green Initiative, leading the way to a sustainable future for the Kingdom
- Follow international best practices to safeguard shared resources
ACCOUNTABLE ENTERPRISE
STRENGTHENING ACCOUNTABILITY, COMPLIANCE AND ETHICAL GOVERNANCE
In 2024, Mobily continued to prioritize accountability and compliance as integral elements of its operations, ensuring a strong ethical foundation for sustainable growth. By adhering to rigorous corporate governance practices and ethical standards, the Company reaffirmed its commitment to fostering trust with Stakeholders and maintaining transparency in all aspects of its business.
Mobily maintained its reputation for adherence to regulatory standards and fair competition, with zero legal actions taken against the Company for anti-competitive behavior, anti-trust violations or monopoly practices. The Company also made significant strides in strengthening its ethics and compliance framework, reflecting its commitment to fostering a culture of accountability and transparency.
"AA" IN MSCI ESG RATINGS,
UP FROM “A” IN 2023
62/100 IN ESG INVEST SCORE,
UP FROM 52/100 IN 2023
47/100 IN DOW JONES SUSTAINABILITY INDEX (DJSI) S&P SCORE,
UP FROM 33/100 IN 2023
64% IN CSR HUB,
UP FROM 52% IN 2023
2.6/5 IN FTSE RUSSELL
UP FROM 1.9/5 IN 2023
55/100 IN LSEG,
COMPARED TO BEING UNSCORED IN 2023
*Lower score indicates better results
SAFEGUARDING THE PLANET
ADVANCING SUSTAINABILITY THROUGH INNOVATION AND RESPONSIBLE PRACTICES
Mobily is dedicated to environmental stewardship, embedding sustainability into its core business operations and ESG strategies to minimize its ecological footprint. This commitment drives a holistic approach, integrating energy-efficient technologies, infrastructure modernization, green energy adoption and waste reduction practices into the Company’s activities, ensuring sustainability remains a fundamental part of its growth and operations.
In 2024, Mobily made significant progress in advancing its environmental sustainability initiatives, placing a strong emphasis on awareness, engagement and operational efficiency. The Company follows a comprehensive Environmental Management System aligned with ISO 14001:2015 standards to effectively manage environmental aspects across its operations. It also promotes environmental awareness among employees through targeted programs, fostering a strong culture of sustainability.
3,555 KG
of paper and plastic office waste recycled this year
Replacement of all the existing bulbs/florescent lights with LED lights
Total LEDs planned to install:
23,330
Replacement of energy saving/ smart inverter air conditioners
Total HVAC inverters planned to install:
592
Installation of motion sensors in meeting rooms, hallways, lobbies, corridors, WC and the basement area
Total motion sensors planned to install:
32
Installation of timers to implement “lights switch off” after office hours and on weekends
Total timers planned to install:
56
ELECTRICITY CONSUMPTION (GWH)
MARKETPLACE AND CUSTOMERS
DRIVING DIGITAL INCLUSION, INNOVATION AND SECURITY FOR A MORE CONNECTED SOCIETY
Mobily is dedicated to enhancing customer experiences by integrating its services into daily life through strategic investments in 5G, submarine cables and data centers. As a leading force in Saudi Arabia’s digital transformation, the Company continually improves network quality and coverage, as well as cybersecurity, ensuring reliable connectivity while creating new opportunities for both individuals and businesses to thrive.
Putting customers first is at the core of Mobily’s approach. The Company tailors its products and services to meet customer needs through personalized offers, enhances customer service channels to provide seamless experiences and simplifies interactions via digital channels, artificial intelligence (AI) and self-service options. These efforts contribute to the digital empowerment of Saudi society, promoting inclusivity, expanding access to advanced telecommunications services and supporting Saudi Vision 2030’s digital transformation goals.
Key MoUs Signed at LEAP 2024
- Palo Alto Networks – Enhancing digital transformation through AI-based cybersecurity technologies
- Cisco – Advancing cybersecurity services and developing workforce expertise in the field
- GlassHUB – Developing an accreditation model to ensure cybersecurity preparedness and supplier reliability
- Nutanix – Strengthening Security Unit cloud environments, improving network security and raising security awareness
- Elm – Collaborating on solutions to combat digital financial fraud
- Schneider Electric – Advancing sustainability, industrial automation and smart solutions for the Saudi market
- Oracle – Enhancing data security at Mobily
- Ericsson – Strengthening Mobily’s role in enterprise communications services
- Ministry of Municipalities and Housing – Collaborating to improve and automate municipal services
- Splunk – Enhancing cybersecurity services and talent development
- Foodics – Providing digital solutions for retail businesses and small and medium-sized service providers
RESPONSIBLE EMPLOYER
EMPOWERING EMPLOYEES THROUGH A CULTURE OF GROWTH, INCLUSION AND WELL-BEING
At Mobily, the commitment to creating an exceptional workplace extends beyond competitive benefits and modern facilities. The Company prioritizes fostering a culture of trust, fairness and meaningful employee recognition, ensuring an environment where individuals feel valued, supported and empowered to thrive.
In 2024, Mobily focused on measuring trust within the organization and ensuring consistency in the employee experience, with a clear goal: to provide employees with strong leadership, fair treatment and recognition at every step of their journey.
Human Capital Highlights
Saudization
Total Headcount
Female Employment
Total Participants in Universities’ Cooperative Program
Employee Engagement Score
Total participants in Elite program
Workforce Diversity
Nationalities
Total participants in Tamheer program
POSITIVE COMMUNITY IMPACTS
SUPPORTING COMMUNITIES THROUGH INNOVATION, INCLUSION AND SUSTAINABILITY
Mobily is dedicated to making a positive impact across Saudi society and the communities it serves by supporting carefully chosen initiatives and events that align with its business priorities. By leveraging its extensive resources, scale and the commitment of its employees, Mobily actively contributes to meaningful causes and the broader goals of Saudi Vision 2030.
Mobily has embraced an innovative approach to corporate social responsibility (CSR), redefining its strategy and policies to reflect its commitment to being a force for positive change within the community. This new direction aligns closely with the evolving needs of the communities it serves while supporting the overarching goals of its business.
ENRICHING THE TALENT POOL
FOSTERING FULFILLING LIVES
ENABLING SOCIETAL GROWTH THROUGH SUPPORT AND ACCESS
