Consumer Unit

In 2022, the Consumer Unit stood up to competition and changing market dynamics to grow core revenues and increase the Mobily customer base compared to 2021. It continued to reduce churn by enhancing customer experience and employing advanced analytics, tapping into and reviving dormant customers.

Mobily Pay

In September 2022, Mobily successfully completed the commercial launch of Etihad Fintech Co. “Mobily Pay”. Mobily Pay is a digital e-wallet offering a complete set of customizable services, including card payments, wallet-to-wallet transfers, local and international bank transfers, bill payments, and sending gifts.

Business Unit

This was yet another incredible year for the Business Unit, with record-breaking revenue growth and customer experience. In 2022, the Unit booked its highest ever revenue by posting double-digit growth compared to 2021.

Wholesale Unit

The Wholesale Unit is key for Mobily’s international connectivity and roaming services, supporting all other units and significantly contributing to Company revenue growth. This year was one of expansion, with enhanced 5G roaming coverage, along with major deals and partnerships fostering internet connectivity and quality for customers.

Technology and Innovation

Mobily has been pushing the boundaries for a sustainable and vibrant digital economy, moving the Kingdom towards Saudi Vision 2030. As a leading digital service provider in Saudi Arabia, Mobily unlocks the potential for customers, individuals, and corporates, through cutting-edge products and services that enhance the way people connect and communicate.

Customer Care and Experience

In 2022, Customer Experience and Customer Care successfully implemented the GAIN strategy by growing core revenues, improving operational efficiency and delivering quality, and creating positive customer experiences by improving customer care and satisfaction. Mobily achieved its ambitious goal of transforming Care to a revenue-generating center, creating new revenue streams for the Company.