Sustainability Strategy and Framework

Sustainability is a core part of Mobily’s business and long-term strategy for achieving growth and gaining lasting trust. The Company is committed to creating value for all Stakeholders and positively impacting the environment and the national, regional, and global communities. Responsible and transparent governance is a critical part of building trust with customers, employees, partners, and Shareholders.

ESG Performance at a Glance
Accountable
Enterprise

Successful conclusion

of the GAIN strategy and the launch of a new strategy
Marketplace and Customers
Launched and activated

Mobily Pay

for all users
Responsible
Employer

+1,000

employees attracted by Mobily’s 2022 Learning Calendar
Positive Community Impacts

Partnered

with The Diriyah E-Prix in cooperation with Formula E
Safeguarding
the Planet
Launched

the first

energy-generating tower using environmentally friendly sources

Stakeholder Engagement

Associations and Memberships
Asia-Africa-Europe 1 (AAE-1)
Cullen International
SAMENA Telecommunications Council
TM Forum
International Telecommunication Union (ITU)
Global System for Mobile Communications (GSMA)
Sustainability Framework
Sustainability Strategy

Click on the circles to learn more about our Sustainability Strategy

Contribution to SDGs

Accountable Enterprise

Mobily’s long-term success as a company has relied on its strength as an accountable enterprise, with a reputation for transparency, ethics and good governance. The successful conclusion of the GAIN strategy and the launch of the new strategy demonstrated Mobily’s resilience and ability to manage risks and challenges while continuing to grow and demonstrate accountability to all Stakeholders.

Upgraded ESG rating across 4 renowned ESG indices

Environment
Safeguarding the Planet

Through its business and ESG activities, Mobily strives to reduce its negative impact on the environment. This year, the Company conducted several meetings and workshops with internal departments to discuss its environmental sustainability program, including planned initiatives and the corresponding awareness plan.

Replacement of all the existing bulbs/ fluorescent lights with LED lights

Total LEDs planned to install

23,060

Replacement of energy saving/ smart inverter air conditioners

Total HVAC inverters planned to install

591

Installation of motion sensors in meeting rooms, hallways, lobbies, corridors, WC and the basement area

Total motion sensors planned to install

32

Installation of timers to implement “lights switched off” after office hours and on weekends

Total timers planned to install

56

Social
Marketplace and Customers

Closely tied to Mobily’s responsibility to its community is its commitment to providing value to customers and becoming part of their everyday lives. The Company’s investments in infrastructure, such as 5G, submarine cables, and data centers, aim to support customers with improved network range and quality, creating ease and opportunities in their lives and businesses. The new Smart Care system is also highly customer centric, offering Business Unit agents a 360-degree view of customers to improve their experience.

A new Smart Care system to offer agents a 360-degree view of customers to improve their experience
Venturing into fintech to improve customers’ accessibility

Social
Responsible Employer

Mobily strives to support all its employees by retaining talent, fostering engagement, and promoting learning and development. This year, following an internal assessment of the engagement satisfaction survey, the Company laid out a plan emphasizing its main goals for feeding into the engagement pipeline. Mobily implemented this plan throughout the year by hosting multiple in-house events and activities.

Launched the first HiPo Program for a group of 30 top employees

Social
Positive Community Impacts

Mobily is an important player in the communities of Saudi Arabia, maintaining its presence as a partner in activities that are key to the fabric and development of Saudi Arabia, in line with Saudi Vision 2030.

Participated as a platinum sponsor of Saudi Games 2022
A diamond sponsor of Seamless Saudi Arabia
Partnership with the Diriyah E-Prix, in cooperation with Formula E