Mobily’s GAIN strategy has succeeded in delivering exceptional growth and outstanding achievements across all areas of the business. During 2022, Mobily maintained focus on its strategic pillars to post excellent financial performance and strategic progress, while continuing its digital transformation and engaging its dedicated workforce, to gain lasting trust and create sustainable value for all its stakeholders.

Empowering the Digital Economy to Unlock Possibilities.

Mobily is focused and determined to achieve significant and sustainable progress in executing its GAIN strategy, energized by its commitment to ‘Being the Everyday Hero’ for its customers and employees, which is brought to life across its organization each day through its dynamic corporate culture and shared core values:

Agile

We are open, flexible, and make every second count

Courageous

We are brave enough to take bold steps and determined to see them through

Caring

We treat you as an individual and value diversity in thought and perspective

Clear

We keep things black and white

Purpose

To be the Better Choice to Unlock Possibilities

How

By Empowering the Digital Economy

By being

The Everyday Hero

Gain Strategy 2020+

Focus on growth and transformation

Grow the core by focusing more on high value segment

Engage with customers in a digital way

Enter into new business areas (e.g. Fintech)

Increase B2B share by focusing on prioritized verticals

Advanced Analytics

Improve decision-making based on near real-time insights

Platform Play and Agile IT

Enable a large ecosystem of partners across the value chain

Integrated Gigabit Network

Provide seamless access with more focus on virtualization and network slicing

Digital Operating Model

Asset monetization, governance, culture, capability development etc.

GAIN and our Stakeholders

Market

Gain confidence of the market

Regulator

Gain respect of
CST

Shareholders

Gain trust of the shareholders

Consumers

Gain loyalty of the consumers

Businesses

Gain attention of the businesses

Employees

Gain engagement of employees

Business Partners

Gain interest of the business partner

Society

Gain appreciation of the society

Our Strategic Pillars

Mobily’s GAIN Strategy is built on the foundation of 4 strategic pillars, which collectively are designed and executed to deliver profitable and sustainable growth. During the final year of the strategy, the strategic focus remained on maximizing value through convergence, new models, channels, customer journeys, and propositions, supported by key strategic enablers.

G
Grow

Core
Revenues

A
Accelerate

Digital Revenue
Streams

I
Implement

and Optimize Efficient
Delivery

N
Nurture

a Positive
Experience for All

KPIs
Revenues
2022

SAR 15.67 billion

2021

SAR 14.83 billion

2020

SAR 14.05 billion

+5.6% YoY
  • Grow digital B2B revenue and develop associated capabilities
  • Grow digital consumer revenue Streams and develop associated capabilities
EBITDA
2022

SAR 6.16 billion

2021

SAR 5.58 billion

2020

SAR 5.35 billion

+10.4% YoY
Brand Value
2022

SAR 5.7 billion (USD 1.5 billion)

2021

SAR 4.8 billion (USD 1.3 billion)

2020

SAR 4.1 billion (USD 1.1 billion)

+18.0% YoY
2022 Achievements

  • Consumer Revenues +1.0% YoY

  • Business Revenues +14.5% YoY
  • Wholesale Revenues +20.2% YoY
  • Outsourcing Revenues +46.3% YoY
  • Launch of Mobily Pay
  • Signed strategic partnerships with hyperscalers, such as AWS and Tencent, and with leading local digital players, such as Abunayyan Group and Taqnia. These partnerships will empower Mobily to create innovative digital products and services that enrich the digital community and economy
  • Partnered with Cisco to build region’s largest IoT Cloud Platform to boost Saudi Arabia’s digitization
  • Signed a Memorandum of Understanding (MoU) with Ericsson to expand the cutting-edge 5G use cases
  • Awarded “Top Rated-Mobile Network” and “Top Rated-Fixed Network” by Ookla
  • IT Transformation Program Completion: +88%
  • Exceeded CST Mobile average speed requirements, reaching 13 Mbps in roads and highways and 65 Mbps in administrative regions
  • Mobily mobile internet average download speed increased by 36.86%1
  • Achieved the lowest latency average for mobile 5G and mobile internet in Saudi Arabia by reaching 22 ms and 30 ms, respectively2
  • 7th most valuable brand in Saudi Arabia
  • 4th best workplace in Saudi Arabia
  • 4.8/5 mobile app rating
  • Earned ISO certifications for Customer Journey and Satisfaction and for Customer Care Services

1 CST report Q2 2022 vs Q2 2021
2 CST report Q3 2022

Mobily’s strategic direction in 2023 and beyond

With strong momentum entering 2023, Mobily is well positioned to accelerate growth moving forward and solidify its position as a leading technology, media, and telecom (TMT) player in Saudi Arabia. Its strategic focus is on continuing to diversify and expand its portfolio of services, products and solutions to address customers’ evolving needs, while striving to deliver stakeholders with the best service and experience.

Mobily will increase shareholder value by capturing growth in Saudi Arabia’s thriving market, solidifying its position as a leader in new trends and driving innovation in the TMT sector. To achieve this ambition, it will transform to align with the new TMT reality, investing in continuous innovation to remain at the forefront of this rapidly changing industry.

Vision for the Future

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