Strategy And KPIs

SHAPING THE
FUTURE OF TMT

Propelled by a dynamic corporate culture, outstanding talent and strong core values Mobily maintains a clear vision for the future. The Company continues to expand capacity, enhance capabilities and build momentum toward becoming a leading player in technology, media and telecommunications (TMT). Mobily’s strategy enables the Company to empower its customers, elevate Mobily to new heights, and serve as a critical enabler of Saudi Arabia’s growth and diversification.

OUR VISION

Leadership in Enriching Your Digital World

OUR VALUES

Agile

We are open, flexible and make every second count

Courageous

We are brave enough to take bold steps and determined to see them through

Caring

We treat you as an individual and value diversity in thought and perspective

Clear

We keep things black and white

OUR STRATEGY AND STAKEHOLDERS

Our Market
  • Transform to TMT and pursue adjacent businesses
Our Regulator
  • Support regulatory agenda to enhance the market
Our Shareholders
  • Strive to achieve experienced leadership by prioritizing and delivering exceptional end-to-end experiences for all Stakeholders
Our Consumers
  • Strengthen value proposition for B2C segments (wireless and fixed)
Our Business Customers
  • Provide integrated ICT solutions for selected verticals
  • Develop targeted enterprise offerings for SMEs
  • Shift from reactive to proactive approach to giga projects
Our Employees
  • Become a TMT role model for human capital
Our Business Partners
  • Cultivate strategic and diverse partnerships with global technology providers and cross-industry players to enhance innovation, expand service offerings and strengthen market positioning
Our Society
  • Invest in initiatives that support the education, knowledge and skills needed for the future success of Mobily, the TMT sector and the Kingdom as a whole
  • Invest in initiatives that support the wellbeing, happiness, social cohesion and enhanced life experiences of communities in which Mobily operates
  • Provide support for targeted community groups, that encourage and enable inclusive growth and the alleviation of inequality and poverty

OUR STRATEGY

The Mobily 2023-27 Strategy focuses on delivering innovative products and outstanding customer experience to drive sustainable revenue growth and value creation for Mobily’s shareholders and all the Stakeholders.

1

CAPTURE THE LARGEST
SHARE OF CONSUMER
REVENUE GROWTH

2

LEADERSHIP
IN THE B2B
MARKET

3

DIVERSE APPROACH
TO DIGITAL AND
ADJACENT MARKETS

4

ANCHOR ICT
PARTNERS FOR
VISION 2030

DESCRIPTION

Sustain current leadership in incremental consumer revenue share in Saudi Arabia.

Leadership in specific B2B sectors through service excellence.

Enrich digital B2C and B2B products and services with a differentiated approach, including partnerships, JVs, VCs and M&A.

Become the preferred partner for giga/mega projects under Vision 2030.

OBJECTIVES

Capture the largest share of market revenue growth

Reposition as a leader in new trends

Achieve total experience leadership

Transform the business to the new TMT reality

STRATEGIC
PRIORITIES
LINK

  • Sustain leadership in customer experience
  • Increase digital and adjacent offerings revenue from total B2C revenue
  • Grow digital and adjacent revenues through selective sectors
  • Provide end-to-end digital experience for SMEs
  • Accelerate in adjacent markets, leveraging AI as part of a broader strategy
  • Strengthen partnerships with hyperscalers
  • Establish new and enhance giga/mega project partnerships

KPIS

  • B2C revenue
  • Customer satisfaction
  • B2B revenue
  • Market value
  • Engagements in giga/mega projects

2024 ACHIEVEMENTS

  • 4.6% growth in the Consumer Unit’s revenues

  • 3.9% growth in the mobile subscriber base

  • Recognized as the fastest growing telecommunications brand in the region

  • Won the CST Customer Experience Award for the third consecutive year, demonstrating its unwavering commitment to service excellence and customer satisfaction

  • Mobily Pay excelled beyond its rivals, achieving a 4.7/5 rating in app stores
  • 19.8% growth in the Business Unit’s revenues
  • Established 2 new data centers
  • Advanced collaboration with AWS to accelerate cloud adoption and unlock digital growth across key industries
  • Strengthened partnerships with Nokia, Huawei and Ericsson, driving innovation and new revenue opportunities through collaborative projects
  • Partnered with hyperscalers, such as Oracle and SAP
  • Employed AI to optimize the 5G network

  • Collaborated with Huawei to leverage AI and machine learning technologies in enhancing operational efficiency in the network

  • Retained position as the largest MVNO host in Saudi Arabia
  • Launched the first Saudi-owned subsea cable with Telecom Egypt and forging agreements with IQNET and China Telecom have expanded Mobily’s connectivity, data center services and leadership in digital transformation
  • Achieved 5G coverage of more than 87% in 7 main cities

  • Invested in developing state of-the-art infrastructure and supporting large-scale developments for giga projects

  • Worked with various vital sectors, including Health, Education, Public and Banking financial services and insurance (BFSI)

  • Supported SMEs by providing tailored digital solutions designed to empower growth, streamlined operations, and accessibility to new markets

  • Recognized as the first company in the region to achieve AA rating in the MSCI ESG Index, highlighting Mobily’s leadership in sustainability, governance, and societal impact

2025 Goals

  • Maintain leadership in customer experience
  • Pursue new digital and adjacent offerings
  • Unlock new B2B digital and adjacent opportunities
  • Embrace new opportunities that align with Mobily’s strategy
  • To be the premier ICT partner for giga projects aligned with Vision 2030, and actively contribute to their development

ASSOCIATED ESG FACTORS

  • Mobily increases digital inclusion by providing connectivity and diversifying digital offerings
  • Mobily supports B2B customers to be more sustainable by adopting digital solutions that reduce carbon emissions
  • Mobily ensures protection of its customer data and privacy while partnering with public cloud hyperscalers to localize data storage and adhere to the local regulations
  • Mobily engages with and supports giga projects that have aggressive sustainability and net-zero targets, such as NEOM

PRINCIPAL
RISKS

  • Enterprise digital transformation
  • Regulatory decisions
  • Cyber attacks
  • Data Privacy
  • ESG
  • Enterprise digital transformation
  • Regulatory decisions
  • Cyber attacks
  • Data Privacy
  • ESG
  • Enterprise digital transformation
  • Cyber attacks
  • Data Privacy

  • Subsidiaries governance and operation

  • ESG
  • Enterprise digital transformation
  • Regulatory decisions
  • Cyber attacks
  • Data Privacy
  • ESG