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Business
Model

Business
Model

Mobily creates value by providing our customers a one-stop-shop of best in-class telecommunication services, driven by innovative product development and supported by effective sales and optimal customer care.

Our customers fall into 6 distinct groups – prepaid (mobile), postpaid (mobile), mobile operators, businesses, small-to-medium enterprises (SMEs), and households – and we tailor a variety of bundled services to meet each group’s unique requirements, including partnering with selected suppliers to complement and support the delivery of our services.

Our revenue streams come primarily from interconnection charges, as well as returns from ventures, device and accessory sales, and usage and subscription fees. We also generate revenue from a number of digital services, tailored to our business customers and consumers.

Meanwhile, our costs are comprised of sales and distribution costs, service delivery and network development, and operational expenditures.

The Value
We Create

CUSTOMER
SUPPORT

PRODUCTS
AND SALES

NETWORK

SERVICES