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ESG

Environmental Social Governance

ESG

At Mobily, our commitments to the health and wellbeing of our people, our environment and the communities we serve run deeper than simple compliance with external mandates. Rather, they are embedded in our corporate culture, our business strategy and in each one of our employees, and expressed in countless ways each day across our business and operations.

As we deliver on the objectives of our new GAIN strategy, we continue to strengthen our corporate social responsibility practices, maximizing our efforts to preserve the natural world and support the socio-economic development of the communities we serve across the Kingdom.

Mobily is proud to contribute not only to the economic development and progress of the Kingdom, but also to the broader goals of the international community to reduce harmful effects on the natural world and nurture positive experiences for all.

Environmental
Safeguarding our Environment

In 2020, we continued to deliver a range of initiatives to benefit the environment across our operating footprint. These included various efforts to drive down our energy consumption through efficiency gains and rationalized consumption of resources, as well as to enhance awareness of environmental issues and best practices throughout our organization.

Energy Savings

  • Phase 1 of our ongoing project to replace conventional lighting with LED bulbs in flagship Mobily locations has achieved a 16% reduction in electricity consumption, and significantly reduced associated carbon emissions
  • Our efforts to install air containment systems in our data centers have achieved significant energy and cost savings

Cultivating Awareness and Engagement

  • We clearly identify Mobily operations and activities that affect the environment in our Hazard Identification and Risk Assessment (HIRA) materials
  • Mobily seeks to foster environmental awareness through:
    • Engagement campaigns
    • Yammer platform
    • Employee Safety Surveys

Social
Supporting our People

The health and wellbeing of our people has long been one of Mobily’s foremost priorities. This responsibility to our people was of particular significance during 2020, given the effects of the COVID-19 pandemic on communities where we live and work across Saudi Arabia.

In order to successfully execute Mobily’s GAIN strategy, the Human Capital arena must contribute to all the strategic focus areas

HC contribution to GAIN focus areas

G
GROW

core revenues

Sustainable Growth

CX and Differentiation

Learning and developement

A
Accelerate

digital revenue streams

Capabilities

Digitalization

Build-Buy-Borrow Talent

I
Implement

and optimize efficient delivery

Effectiveness

Agility

Performance driven Organization

N
Nurture

a positive experience for all

Culture

Brand Equity

Employer Branding

Social
Caring for our Community and Country

In view of the challenging environment imposed across the world by COVID-19, Mobily redoubled its efforts to support the Kingdom and its people in 2020. Our newly created Corporate Citizenship Department took the lead in putting our CSR strategy and program into action through numerous activities to ensure significant and sustainable positive impact for our communities and country.

Responding to COVID-19

  • In cooperation with the Saudi Ministry of Health, we launched multiple COVID-19 awareness campaigns
  • We utilized the full extent of Mobily’s social media presence to circulate consumer support, safety instructions and other information to address all sections of society

Personal Wellbeing and Professional Development

  • We established a virtual training program to allow employees to focus on their professional development during the COVID-19 lockdown
  • We partnered with the Sports for All (SFA) foundation to increase physical activity of Mobily employees

Supporting the Kingdom’s Diverse Communities

  • Mobily maintained a social impact partnership with the Ministry of Housing’s Jood Eskan platform, which aims to involve the broader Saudi community to provide housing support to those in need
  • We also launched a partnership with the Ministry of Human Resources and Social Development (MHRSD) to design customized initiatives that contribute to society
  • Mobily has supported a range of national educational initiatives, such as the Saudi Human Resources Development Fund’s (HRDF) Tamheer on-the-job training initiative and the College Cooperative Programs and Internships, to provide Saudi graduates with the expertise and skills to contribute meaningfully to the labor market

Governance

Mobily is committed to strong and transparent corporate governance. By putting in place the right governance framework, the Board and management have set a culture of integrity, transparency and accountability across Mobily that enables the Company to gain success through governance excellence. Our governance framework ensures the long-term health of the Company and helps us make decisions that are important to our employees, customers and investors.