The launch of our new Purpose and GAIN strategy in 2019 provided a path for positive performance and progress through this turbulent environment, unlocking clear opportunities for growth and sustainable value creation across our business, which only expanded and accelerated as the needs of industries and individuals shifted from physical to digital.
The stability and flexibility of our network allowed us to rapidly adapt to increasing and changing demands in traffic and volume, empowering us to serve our customers without disruption and fulfil our mandate of enabling connectivity and communication in our communities and country, even as we continued to invest in expanding and accelerating our next generation 5G network across the Kingdom.
The dynamic and resilient corporate culture that has been fostered over the years, bolstered by our long-standing commitment to corporate governance and risk management, gave our people the stability and confidence to adapt to the changing work environment, to innovate and drive digital transformation, and to once again post market-leading customer satisfaction scores by ensuring that the evolving needs of our customers remained at the heart of everything we do.
The close partnership we have established with the Saudi Government continued to expand and deepen, as we were awarded various commercial and social mandates to raise the standards of connectivity and corporate responsibility for the corporations and citizens of Saudi Arabia, which was recognized when Mobily was named one of the top 10 most valuable Saudi brands.
Mobily has therefore turned obstacles into opportunities during 2020, gaining strength through the execution of our strategy, taking action to deliver results for our shareholders and all our stakeholders, and setting a new standard for even brighter days ahead for our Company and our country.