Mobily unveiled and began to implement GAIN, its new corporate strategy designed to propel the Company to faster, more profitable growth over the coming years by ‘Empowering the digital economy to unlock possibilities’.
In line with Mobily’s strategy to support digital transformation initiatives to achieve the Kingdom’s Vision 2030 aspirations, Mobily and Ericsson signed an agreement to empower digital transformation and IoT across the Kingdom’s public and private sectors.
Mobily, represented by CEO Eng. Salman bin Abdulaziz Al Badran, became a Member of the Board of Directors of the SAMENA Telecommunication Council, a tri-regional, non-profit industry association spanning more than 25 countries, for the period 2020-2022.
Mobily has successfully made the first 5G voice call (VoNR) in the Middle East, using 5G standalone (SA) network, as well as 5G (SA) network capability for data services, which offers independent 5G technology without any reliance on a 4G network.
The Saudi Red Crescent Authority thanked Mobily for its contribution in broadcasting awareness messages to all subscribers to raise awareness and prevent the spread of the COVID-19 pandemic, in line with Mobily’s concern for the health of the Kingdom’s citizens and residents.
Mobily’s brand value rose 31% to more than SAR 4 billion, making it the 9th most valuable Saudi Arabian brand, and placing it for the first time among the top 10, according to London-based Brand Finance, a leading independent brand valuation and strategy consultancy.
Mobily announced the activation and launch of Mobily eSIM for customers across the Kingdom for the latest smart devices through the Mobily e-Store.
The Saudi Arabian Local Content and Government Procurement Authority and Mobily signed a cooperation agreement with the aim of increasing the percentage of local content, localizing industries and shifting technologies in the telecommunications sector, and supporting the Saudi economy.
With the support and supervision of CITC, Mobily signed a non-binding memorandum of understanding (MoU) with ZAIN KSA to form a joint committee to prepare and offer a request for proposal (RFP) with the options of purchasing the telecommunications towers owned by the 2 companies, merging them into one company with other investors or operating them on their behalf.
Mobily stepped up to support the health and safety of students and teachers across the Kingdom when going back to school by providing discounted packages for distance learning in coordination with the Saudi Government.
In celebration of the 90th Saudi National Day, Mobily launched its “Green is Go” campaign, which celebrated the unity of the Kingdom and its people during this challenging year, with an original song composed and performed by a talented group of inspiring Saudis.
Mobily won the first place for the ‘Best Annual Report Award – Digital Category in the Middle East’ by the Middle East Investor Relations Association (MEIRA), and was also nominated for ‘Best Annual Report Award – Print Category in the Middle East’ and ‘Best Investor Relations professional’ in Saudi Arabia.
Mobily became the first telecommunication operator in the MENA region to receive the ISO 22301:2019 certification for the new international standard for Business Continuity Management Systems from the British Standards Institution (BSI), the world’s leading standard making and certification body.
A consortium of the leading Saudi telecommunication carriers, Mobily and Integrated Telecom Company (ITC), signed an agreement for the Saudi National Fiber Network (SNFN) modernization project with Huawei to develop the first 120-channel, ultra-broadband, end-to-end optical backbone network in the region.
Mobily became the first Saudi telecommunications carrier to successfully test the TDD dynamic spectrum sharing (TDDDSS) feature between 4G and 5G technologies in the 2600 MHz band, a significant technical achievement and another step towards better experience for its customers.
Mobily signed a five-year extension to its managed services partnership with Ericsson, which covers fully managed endto- end operations and optimization services with Ericsson Operations Engine in Saudi Arabia’s Western region, in addition to Ericsson Charging System, PS Core and Intelligent Network (IN).