3 awards from Middle East Investor Relations Association (MEIRA) for "Best Digital Annual Report", "Best Printed Annual Report" and "Best IR Film" A Year of Momentum, Scale and Sustainable Value Creation
2025 marked a defining chapter for Mobily, reflecting disciplined execution across growth, performance and responsibility. The year combined record financial outcomes with strategic investment, network leadership and a strengthened sustainability profile, reinforcing Mobily's ability to deliver at scale while creating long-term value for shareholders, customers, employees and society.
Operating Highlights
3.4 billion
invested in data centers and submarine cables
Fastest-growing telecom brand in the Middle East, reaching a
USD 3.5 billion
brand value
Leading network
performance achieved
Enhanced pilgrim connectivity during Hajj 2025 using
AI-powered capabilities
Launch of the
SHINE strategy
and refreshed brand
Sustainability Highlights
Upgrades achieved across 6 ESG indices, with
AA MSCI ESG
rating sustained – 1st telco in the Middle East
Reinforced a culture of care and inclusion, resulting in a strong employee engagement score of
93%
Recorded
Zero
cybersecurity data breaches recorded since 2018
100%
of suppliers compliant with the Supplier Code of Conduct
Sustained
Zero
waste-to- landfill across all operations
Financial Highlights
million
Achieved the
2025 financial performance
guidance
across key
financial metrics.
Revenues
EBITDA and EBITDA
Margin
Net Income
Dividend Distributions
(Per Share)
2023
2024
2025
Revenue Segmentation
62.9%
Consumer
12,362
million
23.7%
Business
4,660
million
11.1%
Wholesale
2,178
million
2.3%
Others
442
million
Fiber Reach Across the Region
0 km
of fiber network
0
public Wi‑Fi access points
Network Capacity and Footprint
2025 Awards
Scroll to explore awards
2025 Certifications
-
The Local Content Certificate
(for the 6th consecutive year)
-
ISO 9001 Certification for Data Governance
-
ISO 27001 for Information Security Management Systems (ISMS)
(for the 2nd consecutive year)
-
ISO 50001:2018 for Energy Management System
-
Competition Law Compliance Certificate, issued by the General Authority for Competition
-
ISO 27018 for Protection of Personally Identifiable Information (PII)
(for the 2nd consecutive year)
-
ISO 22301 Certification for Business Continuity Management
-
ISO 27011 for Information Security Controls for Telecommunication Organizations
(for the 2nd consecutive year)
-
ISO 9001:2015 for Customer Experience
(for the 2nd consecutive year)
-
Great Place to Work Certificate
(for the 2nd consecutive year)
-
ISO 27032 for Cybersecurity Guidelines
(for the 2nd consecutive year)
-
ISO 14001:2015 for Environmental Management System
-
ISO 31022 Certification for Legal Risk Management
(for the 3rd consecutive year)
-
ISO 27017 for Information Security Controls in Cloud Services
(for the 2nd consecutive year)
-
ISO 10002:2018 for Customer Care Services
(for the 7th consecutive year)
-
Hayyak Quality Certificate from SASO
(for the 3rd consecutive year)
-
CSA STAR and PCI-DSS v4
(for the 2nd consecutive year)