Leading Today,
Scaling for Tomorrow
Scaling for Tomorrow
2025 was defined by strategic progress and value creation. Across infrastructure, partnerships, performance and people, Mobily advanced with clarity and confidence, strengthening the foundations required to grow at scale. Each milestone during the year reflected disciplined execution, future-focused investment and a commitment to building capabilities that endure, reinforcing Mobily's role at the center of Saudi Arabia's digital progress and preparing the ground for the next phase of growth.
January
6.5MW
Expanding National Data Center Capacity
Business Unit
February
Strengthening
global connectivity and digital leadership
through the landing of a new international subsea cable in Duba
Business Unit
February
$905M
Subsea & Data Center Investment
Wholesale Unit
February
96Tbps
Africa-1 Cable Lands in Kingdom
Wholesale Unit
March
Fastest
Growing
Brand in the Middle East
Growing
Brand in the Middle East
Brand Value & Relevance
Strategy
April
#1
Leading Network in Saudi Arabia
Customer Care and Experience
May
AA
MSCI ESG Rating Maintained
Investor Relations
June
#1
Network Responsiveness Benchmark
Technology and Innovation
June
122%
Exceptional Hajj Connectivity
Consumer Unit
July
60%
lower deployment costs of indoor coverage
Technology and Innovation
July
6th Year
Local Content Certificate
ESG
September
159M
Long-Term Talent Strategy
ESG
October
Top
30
30
CEO Named Top Digital Leader
Strategy
October
Health
Tech
Tech
Healthcare Digital Infrastructure
Business Unit
November
MEP
Sustainability
Champions
Sustainability
Champions
National Sustainability Capabilities
ESG
December
SHINE
New Strategic Direction Launched
Strategy
December
"Ever
Closer"
Closer"
Renewed Brand Identity
Strategy
December
Great Place to Work
ESG
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