Empowering Stakeholders for Shared Growth
Stakeholder group
Internal Stakeholder (Board of Directors, executive management and employees)
Communication channels
- Emails
- One-on-one and group meetings
- Face-to-face engagement
- Intranet
Key issues & responses
- Remuneration: Mobily’s goal is to offer competitive, equitable pay and benefits to all staff members.
- Employment satisfaction: Mobily uses surveys and other communication channels to keep track of employee sentiment and ensure swift responses to staff member concerns. Employee engagement initiatives include teambuilding events, mental health and wellness initiatives and robust training programs.
- Training and skills development: The Company’s training and development initiatives support a capable workforce with market-leading skills that drive Company success. Skills gap and training assessments ensure that Mobily provides relevant upskilling programs.
- Diversity and inclusion: It is important for all employees, no matter their background, to feel included and safe at work. Mobily’s policies ensure non-discrimination at work, with deliberate initiatives to advance female and disabled employees in the workplace.
- Transparency: Employees value openness and transparency around Mobily’s performance and operations, a need fulfilled by open communication channels.
Regulators
Communication channels
- Ad hoc face-to-face engagement
- Electronic communication
Key issues & responses
- Compliance: Mobily must ensure consistent, high-quality compliance with all regulatory and legislative requirements in order to keep operating in Saudi Arabia. The Company’s Compliance teams ensure that Mobily remains up to date with regulatory changes.
- Market insight: The Company contributes to the development of the sector by providing insights into shifts in customer needs and expectations that support effective policymaking in the nation.
Government
Communication channels
- Official channels
- Responses to official requests for engagement
Key issues & responses
- Saudi Vision 2030: The Kingdom is united in its drive to achieve a vibrant society, a thriving economy and an ambitious nation by 2030. Mobily contributes to the goals and targets outlined in the Vision through its operations and activities. Telecommunications, as a sector, supports many of the key sectors outlined in Vision 2030, including commerce, medicine and education.
- Compliance: Mobily prioritizes the highest standards of compliance with all laws and regulations.
- Contribution to the national fiscus: Mobily has zero-tolerance for any corruption or unethical behavior.
Communities
Communication channels
- Social media
- Community events and engagements
- Community initiatives
Key issues & responses
- Mobily’s community investments: Communities look to Mobily as a major corporation to give back to socioeconomic development through its Corporate Social Responsibility (CSR) initiatives. The Company’s CSR strategy guides the donations and sponsorships that advance social well-being.
- Local supply chain: Supporting local businesses, especially small entrepreneurs, feeds directly into the economy. The Company prioritizes local content in its supply chain.
Customers
Communication channels
- Social media
- Mobily application and website
- Customer care omnichannel
- SMS's
Key issues & responses
- Reliable, accessible and affordable products and services: In a competitive sector such as telecommunications, customers seek value-for-money, high-quality services. Mobily offers leading accessibility, with its Neqaty Loyalty Program providing a wide array of exclusive benefits.
- Digitization: Digitization supports customer convenience, allowing for services anywhere and anytime. Mobily’s Digital Center enables digital transformation to serve customers better.
- Data privacy: With cyberattacks growing increasingly sophisticated, customers are concerned about the safe and correct treatment of their data and privacy. Mobily’s extensive cybersecurity measures and various international accreditations attest to its commitment to safeguarding customer privacy.
- Customer care and experience: Customers shift to companies where they feel valued and receive seamless services. In response Mobily is consistently enhancing and updating its services.
Shareholders
Communication channels
- General Assembly Meetings
- Mobily IR phone, emails, application and webpage
- Results announcements
- One-on-one meetings and correspondence
- Local and international conferences
Key issues & responses
- Transparency and communication: Mobily fosters value-added relationships with investors by prioritizing clear communication, tailored engagement and a seamless investor experience.
- Sustainable financial performance: Shareholders expect long-term viability and financial growth of the Company. Mobily’s financial governance measures, as well as Company growth initiatives, ensure that the Company continues to prosper beyond the short-term, while a strengthened ESG focus in 2025 ensures long-term financial and non-financial returns.
- Dividends and return on investment (ROI): Mobily understands that shareholders entrust the Company with hard-earned finances and aims to deliver satisfactory ROI and tangible financial benefit.
Suppliers
Communication channels
- Emails
- Contracts and service agreements
Key issues & responses
- Sustainable financial performance: The Company’s growth and prosperity transfers directly to suppliers through on-time and sustainable payment schedules. The Mobily Supplier Code of Conduct helps to ensure long-term financial returns by contributing to good governance that supports growth.
- Local supply chain: Communities expect Mobily to support the local community by sourcing products and services from local vendors as far as possible. The Company prioritizes these entities in its approach to the supply chain.
Natural Environment*
Communication channels
- Engagement with environmental organizations
- Tracking through international research
- Initiatives to limit water, waste and carbon impacts
Key issues & responses
- Climate change and emissions: Climate change is a global threat, along with the loss of biodiversity. Mobily mitigates its carbon footprint by pursuing green energy solutions and minimizing energy consumption that leads to carbon emissions.
- Water stewardship: Saudi Arabia is located within a water-scarce region. The Company implements water-saving initiatives to ensure the long-term sustainability of this precious resource.
- Waste and biodiversity: Waste, especially hazardous and non-renewable waste, directly impacts biodiversity. Mobily minimizes waste at its operations while seeking environmentally friendly options in its products.
*Although the natural environment is not a traditional stakeholder group, Mobily values the earth and actively seeks to minimize negative impacts on biodiversity.