Driving Growth through Digital
Leadership
Mobily’s Consumer Unit drives mass-market growth through high-performance mobile and home connectivity, digital experiences and differentiated consumer propositions across the Kingdom.
Strategic Focus in 2025
Scale mobile and home subscriber growth through value-led propositions and network leadership
Accelerate digital customer journeys, automation and AI-enabled care
Strengthen ecosystem offerings across devices, gaming and loyalty platforms
Key Highlights in 2025
5G FWA
Rapid expansion of wireless home connectivity customer base
FTTH +7%
Subscriber growth supported by coverage expansion across 25 cities
Customer quality
Achieved Hayyak Quality Certificate and ISO certifications for Customer Experience and Care
Hajj connectivity
+1,500
Wi-Fi access points deployed, enabling +122% data traffic and +133% site coverage
In 2025, Mobily’s Consumer Unit delivered solid commercial momentum across both mobile and home segments, demonstrating resilience and execution excellence in a highly competitive market. Performance was underpinned by continued expansion of the 5G Fixed Wireless Access (FWA) customer base, supported by Mobily’s enhanced 5G network capacity and coverage in addition to the launch of Flex Plus packages. Together, these developments reinforced Mobily’s leadership across mobile and home connectivity while supporting healthier overall subscriber growth.