Theme of The Year
Celebrating 20 years of advancing its role as a national digital enabler, Mobily entered 2025 with a renewed sense of purpose, driven by a clear ambition to shape the next era of digital advancement in Saudi Arabia.
The year marked a pivotal moment in the Company's evolution, defined by a refreshed strategy, a revitalized brand and a collective commitment to elevate its impact across the Kingdom's fast-growing digital economy. With confidence in its direction and momentum behind its transformation, Mobily set out to build on its strengths while unlocking new pathways for growth.
Mobily's performance throughout the year reflected the strength of this ambition. The Company delivered robust financial results, expanded its digital capabilities and accelerated key initiatives that strengthened its role as a national digital champion. At the same time, the strategy refresh brought greater clarity and focus to how Mobily will lead in the telecommunications, media and technology (TMT) landscape, with a deeper emphasis on customer experience, enterprise innovation and next-generation infrastructure.
As these foundations continued to solidify, Mobily accelerated its evolution toward becoming a technology-driven powerhouse. The Company broadened its enterprise portfolio, advanced cloud and cybersecurity offerings, strengthened digital platforms and deepened commitment to partnerships that unlock new scale. Across every part of the business, Mobily grew more agile, more inventive and more attuned to the evolving needs of its customers and the Kingdom's digital agenda.
Looking ahead, Mobily remains unwavering in its determination to shape what comes next, entering a new phase of possibility defined by scale, ambition and national purpose. With a bold strategy, a brand built for the future and a clear commitment to driving progress for its stakeholders and for Saudi Arabia, Mobily embraces the years ahead with full confidence that it is built to lead and positioned to scale.
